Comments on: Is fast food chain’s marketing message misleading?

By: Vic

Vic — Wed, 12 May 2010 15:05:40 +0000

Ha-

What’s cool is that we grown up, sophisticated, educated Americans have so much spare time and so little of value to do with it that we can read and respond to this blog. I guess it is more mind expanding than reading the rules to Monopoly. Maybe not.

By: David

David — Tue, 11 May 2010 16:20:45 +0000

The reporter (Shane) is on a witch hunt here, and has come up empty. My guess: Shane is sympathetic to chickens (a PETA fan) and has it in for KFC.

By: Pete

Pete — Mon, 10 May 2010 15:13:20 +0000

What I really got from this is that the author is telling us that we don’t really need to support KFC since the franchisee is already stuck with “pre-purchasing” the chicken containers. Come on. Every thing from knapkins to forks are purchased from the parent company by the franchisee. They don’t have a choice. Even the advertising that KFC puts out is back charged to the local operator. KFC is just tracking the buckets by making the franchisee pre pay for it. KFC isn’t putting itself at risk here. When the buckets are pre purchased SBK is being prepaid. Too bad KFC complicated a simple solution. The author of this article needs to get a life and go trolling somewhere else for real news.

By: Bethany

Bethany — Mon, 10 May 2010 14:50:46 +0000

I see nothing deceptive here. The author admits that KFC’s promotion discloses how funds are donated. As others here have pointed out, additional purchases in the pink bucket mean additional purchases of pink buckets, which means more donations. If you see a problem here, you are really splitting hairs.

By: Al

Al — Mon, 10 May 2010 10:13:44 +0000

I also wanted to make the point that it is always amusing when someone tries to belittle people who have a problem with something like what KFC and Komen are doing, by saying that there are much more important things in this world to be concerned about, as if we can only deal with one thing at a time!

And then there is Lee, who claims to be a PETA supporter, yet now gives his money (none of which will go to breast cancer research) to this company that PETA boycotts merely because the store operators paid 50 cents to Komen for each pink bucket they purchased. Hey, Lee, if you really believe in your cause, why don’t you just send a couple of bucks to Komen? It will be $2.00 more than they will get when you buy a bucket, and you will still be money ahead by not buying mistreated chickens that you don’t plan to eat anyway!

As for me, I don’t plan to visit KFC anymore–at least not until the pink bucket campaign is over!

By: Al

Al — Mon, 10 May 2010 10:03:00 +0000

I agree that the language is misleading. This may not be a big deal to some people in this day and age, but words do mean something, and honesty is still important. If I was led to believe that a portion of my purchase was going to a certain cause, and I bought the product because of that, I would want to know that a portion of my purchase actually did go to that cause.

My bigger complaint, however, is the fact that a foundation that purports to want to fight breast cancer is encouraging people to eat high-fat food, which has been shown to increase the likelihood of getting breast cancer. That’s kinda like the American Lung Association striking a deal with one of the tobacco companies to have them donate a dollar for every pink carton of cigarettes they sell, and then encouraging the public to buy cigarettes to help fight lung cancer! (I just read Pam’s comment, making the same point! I guess there are at least a couple of us who can still think critically and see not only the irony, but how money causes people and organizations to do things that are counter to what they claim to believe.)

However, my biggest complaint against Komen is that they donate to Planned Parenthood. Not only is this wrong because Planned Parenthood is the largest abortion provider in the country, but also because of the studies that indicate a link between abortions and breast cancer.

By: dt

dt — Sat, 08 May 2010 17:27:55 +0000

This is the dumbest promotio ever. Support breast cancer research, while disregarding coronary heart disease research, obesity research, and diabetes research.

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By: heather

heather — Fri, 07 May 2010 20:27:27 +0000

folks, we’re all “missing the point”! fast food =hungry over-worked, under-payed persons din-din for themselves and screaming family members after work. they for the most part aren’t going there for any other reason, outside of craving KFC. however, for those rare few decent caring people remaining on this planet, that happen to “drive-thru”….are probably pleased to see the “promotion” for the PINK bucket, adding cash to breast cancer research. so, in the end, PINK it is. at first, i too thought:”wow, that’s screwed up.” But after having thought b/4 reacting, it’s better that they pre-payed the $.50ea. this way, if we’re all still pinchin’ pennies cuz the economy rots unless your rich, and can’t buy fast-food, RESEARCH still benefits. and THAT folks….IS THE POINT.

By: Janice

Janice — Fri, 07 May 2010 15:48:45 +0000

OMG! The bottom line is that people are going to buy KFC chicken no matter what color the bucket is and if a large company wants to donate to breast cancer research let them!!! They are not forcing you to eat their chicken! We still have some freedom in this country!